Title and description
The page title and meta description with character counts, so you can see whether they'll be truncated in search results.
Enter a URL to see how it appears to search engines and when shared: title, meta description, canonical, robots, and Open Graph / Twitter Card tags — with issues flagged.
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Enter a page URL (or domain). NorthDuty fetches it and extracts the SEO and social sharing tags.
Free check. No signup. Results are not published or indexed.
Enter a page URL (or domain). NorthDuty fetches it and extracts the SEO and social sharing tags. Recurring checks are configured inside the NorthDuty app.
A single check shows the tags that control your search snippet and social previews.
The page title and meta description with character counts, so you can see whether they'll be truncated in search results.
The canonical URL and robots meta directive — the tags that most often cause indexing surprises.
og:title, og:description, og:image, og:url, and og:type, which control how the page looks when shared on social platforms.
twitter:card and related tags that determine the X/Twitter share preview.
Title, description, and Open Graph tags decide your click-through rate from search and social — and they're easy to break in a template change.
No signup — enter a URL and see its tags immediately.
Provide a page URL or a domain; NorthDuty defaults to HTTPS and the homepage.
NorthDuty retrieves the page and parses the <head> for SEO and social tags.
See every tag with character counts and a list of issues — no report snapshot is stored.
NorthDuty's health checks cover SEO fundamentals, so a broken title or missing canonical is flagged on a schedule.
The tags this checker reads, what uses them, and the length worth aiming for.
| Tag | Who uses it | Practical guidance |
|---|---|---|
| Title | Search results, browser tabs | Around 50–60 characters; put the words people search at the front. Google rewrites titles it finds unhelpful |
| Meta description | The snippet under your result | Around 150–160 characters. Not a ranking factor; it is the advert that decides the click |
| Canonical | Search engines choosing between duplicates | Must be an absolute URL pointing at the version you want indexed |
| Meta robots | Indexing and snippet behaviour | A stray noindex here is the single most expensive one-line mistake in SEO |
| og:title / og:description / og:image | Facebook, LinkedIn, WhatsApp, Slack previews | Without og:image, shared links render as a bare grey box. 1200×630 is the safe size |
| twitter:card | X / Twitter previews | summary_large_image for anything with a picture worth showing |
All of these are invisible on the page itself.
Staging settings copied to production. The page looks perfect and quietly leaves the index within days.
Common on template-built sites and paginated archives. If two pages compete for one query, neither wins cleanly.
A plugin misconfiguration that tells Google every page is really the homepage — and the rest deserve no place in the index.
Every share of that link looks unfinished. Check the image URL resolves, not just that the tag exists.
Keyword-stuffed descriptions get rewritten by Google anyway. Write the sentence that earns the click.
Theme updates and SEO-plugin migrations rewrite these in bulk. Re-check key pages after either.
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Roughly 50–60 characters for the title and 150–160 for the description. Both are truncated rather than penalised when longer, so the rule is to put what matters first.
Either no og:image tag, or a tag pointing at a URL that does not resolve publicly. Platforms also cache previews aggressively — after fixing the tag, use the platform's own debugger to refresh what it stored.
No. It influences whether someone clicks your result, which is worth more attention than most on-page tweaks. Google will replace it with page text when it thinks that serves the query better.
It tells search engines which URL is the real version when several show the same content — filters, tracking parameters, print views. Pointed at the wrong URL, it removes pages from the index as effectively as noindex.
Yes. It's free and requires no signup. Enter a URL and you get its meta and Open Graph tags immediately.
Title, meta description, canonical, robots, the main Open Graph tags (og:title, og:description, og:image, og:url, og:type, og:site_name), and Twitter Card tags.
Search engines truncate long titles (around 60 characters) and descriptions (around 160). The tool flags lengths likely to be cut off so you can tighten them.
No. Search engines sometimes rewrite snippets. Well-formed tags strongly influence the result but don't guarantee it.
A template change can wipe your meta tags without anyone noticing. NorthDuty monitors SEO fundamentals continuously, so a broken title or canonical surfaces fast.
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